In the fast-paced world of digital marketing, it’s easy to overlook more traditional mailpieces like promotional wall calendars. However, for nonprofit organizations, wall calendars remain an effective way to stay connected with supporters, promote awareness, and drive fundraising efforts.
Here are some of the benefits from integrating promotional wall calendars into your nonprofit marketing strategy, plus some strategic and creative tactics to boost your calendar’s potential.
Keep Your Mission Visible All Year Long
One of the most significant advantages of promotional wall calendars is their constant visibility. Unlike digital advertisements that can be forgotten in seconds, a calendar pinned to a bulletin board or hung up on a wall is a year-round reminder of your organization’s cause. It continuously fosters a connection with your supporters.
Promotional Wall Calendars are a Conversation Starter
When hung in spaces where people gather, such as office buildings, calendar images naturally encourage discussion. This is a great way to extend your message beyond your intended recipient.
They Make Great Fundraising Tools
Some nonprofits include calendars as a thank-you for donations received. Nonprofits may also sell annual promotional calendars to directly fund initiatives while raising awareness about their mission at the same time. Being able to use the calendar for a variety of marketing purposes amplifies the impact of each calendar.
Calendars also make a fantastic holiday gift, offering a strategic opportunity to reinforce supporter relationships as the year draws to a close.
Promotional Wall Calendars Give You a Stage to Tell Your Stories
Every month of the calendar—whether it’s 12 months or 18 or more—gives you the opportunity to put your nonprofit’s story front and center. There are many ways to do this, such as highlighting your nonprofit’s achievements, showcasing the lives your nonprofit has touched, and reiterating your goals and objectives to supporters. The images and stories you feature can deepen emotional connections with your supporters.
Quick Tips on How to Craft a Strategic Calendar Campaign
—Identify compelling stories or themes that align with your cause.
—Make sure each month’s content resonates with your mission.
—Partner with photographers or artists who can bring your vision to life.
—Consider incorporating calls to action in your calendar (donations, volunteer sign-ups, or social media engagement) to encourage active support.
Get Your Promotional Wall Calendar into Your Donors’ Hands
Printing and shipping/mailing thousands of promotional wall calendars presents a logistical challenge that requires meticulous planning and execution.
Working with EdgeMark makes it easy for you to get your calendars into the hands of your donors because we take care of all the details. Our expertise handling large-scale production projects means that your calendar will be produced with the utmost care, from the selection of materials to the precision of color reproduction.
Plus, we offer tailored mailing and shipping solutions to optimize costs, allowing your nonprofit organization to invest more resources back into mission-critical activities.
Contact us today
With EdgeMark Partners by your side, you can rest easy knowing your promotional wall calendar campaign will be flawlessly executed, reinforcing your organization’s image while maximizing the impact of your fundraising efforts.
Contact John Weeks, our Director of Business Development at (804) 370-7120 to find out how we can help your organization make a positive impact in the world while promoting your mission and values. Together, we can make a difference!
