Every year, USPS offers promotions to incentivize marketers to send more direct mail. The 2024 USPS Promotions are in full swing now and USPS has already announced their promotions for 2025.
For nonprofits, the potential savings USPS’s Promotions offer are significant, not to mention the increased opportunities to connect with donors. By understanding what promotions are being offered, and being aware of when the promotions will take place, nonprofit organizations can align their marketing strategies to maximize savings.
2024 is Still On
Throughout 2024, USPS offered six promotions that focus on mobile integration, modernizing mail, and customer engagement. Three promotion opportunities remain for 2024: Emerging Technology; Reply Mail IMbA; Informed Delivery; and Retargeting.
Quick Review of USPS’s 2024 Promotions
There’s still time to incorporate the following 2024 USPS Promotions into your marketing strategy!
*Registration is open now for these promos.
Reply Mail IMbA – 3% or 6% discount – ends August 31, 2024
The Reply Mail IMbA Promotion encourages mailers to use the Intelligent Mail Barcode Accounting system to automate invoicing and use the QBRM product.
Informed Delivery – 4% discount – August 1, 2024 – December 31, 2024
The Informed Delivery promotion integrates digital previews of incoming physical mail to elevate customer experience.
During this promotion, businesses connect their physical mail to digital experiences. This provides recipients with interactive content before their mail arrives. This combination of digital and physical touchpoints captures the audience’s attention and increases the likelihood of engagement.
Retargeting – September 1, 2024 – December 31, 2024
The Retargeting Mail Promotion encourages businesses to send personalized postcards to potential customers who visit their website (or mobile app) but don’t purchase.
The goal is to connect online behavior with direct mail, creating multiple touchpoints. This strategy helps businesses build on customers’ online interest to drive sales, improve brand awareness, and refine offers.
On Tap for 2025
USPS has already announced its 2025 Promotions (pending PRC approval).
2025 Primary Promotions
Integrated Technology – 3% discount
• Pick your start date in 2025 for six consecutive months
Tactile, Sensory, and Interactive – 4% discount
• Registration starts December 15, 2024
• Promotion runs February 1, 2025 – July 31, 2025
Continuous Contact – 3% discount
• Registration starts – February 15, 2025
• Promotion runs – April 1, 2025 – December 31, 2025
**Continuous Contact is new to the lineup—it offers a 3% discount when a mailer contacts the same recipient multiple times with a similar offering.
Reply Mail IMbA – 3% or 6% discount
• Registration starts May 15, 2025
• Promotion runs – July 1, 2025 – December 31, 2025
First-Class Mail Advertising – 3% discount
• Registration starts May 15, 2025
• Promotion runs – September 1, 2025 – December 31, 2025
2025 Add on Promotions
Informed Delivery will still be offered but not as a primary promotion. Instead, Informed Delivery will be an “add on” and the discount will be reduced to 1% rather than the current 4% discount.
eDoc submitters will still get an extra 0.5% off.
Another “add-on” promotion is Sustainability, which offers a 1% discount for mail that uses recycled paper stock with the FSC mark.
All add-on promotions can be added on to any primary promotion. If you plan your 2025 marketing strategy with the USPS Promotions calendar, incorporate primary promotions, and take advantage of the add-ons, you can potentially save thousands of dollars for your nonprofit organization throughout the year!
Incorporate USPS Promotions with EdgeMark Partners
The USPS 2024 and 2025 Promotions offer great opportunities for nonprofits to amplify impact while saving on mailing expenses. By staying aware of these upcoming incentives and adapting your strategies to meet the promotion requirements, you can help your fundraising and advocacy efforts be more innovative and cost-effective.
Nonprofit marketers who want to maximize engagement can benefit from working with a strategic partner like EdgeMark. With over 30 years in the direct mail marketing and production business, we’re well-versed in all things direct mail, and we’re experts in helping nonprofit organizations like yours leverage USPS Promotions.
Ready to find out more?
Call John Weeks at (804) 370-1717. You can also email him at [email protected] or visit our contact page. We look forward to helping your organization take advantage of USPS Promotions.
