What about marketing to Generation Z?
After our last post about marketing to Millennials, we received some questions from our readers about marketing to Generation Z. No matter what your business is, it’s never too early to start anticipating your next customer group. Who is Gen Z? Generation Z was born after 1995 and will reach [...]
Marketing to Millennials in 2018
You picture millennials—those folks between 18 and 34—being physically attached to their phones. Some of this generation has never known a time where the Internet didn’t exist, and they’ve grown up with an all-powerful mini-computer capable of connecting them to the world 24/7 in their back pockets. This isn’t a [...]
Six highly-effective tips for nonprofit fundraising using direct mail
Digital marketing has changed the landscape of fundraising forever. But some things remain the same, like the tried-and-true direct mail package. It’s still the most effective way to reach prospects with nonprofit campaigns—and more importantly, to influence them to act. #1—Depend on direct mail In 2015, the Direct Marketing Association [...]
2018 marketing trends for direct mail
2018 is going to be an exciting year for direct mail, especially as we continue to marry traditional and digital marketing channels. Let’s look at a few of the trends we see on the horizon for this year. Overall, it looks like a bright, bold, innovative year for DM. Color [...]
It’s time for a new look
Welcome to our new website! 2017 was a busy year for us—we went through a lot of positive growth and change, and we felt like it was time for a site refresh to reflect who EdgeMark is and where we’re going. While production and direct mail remains our specialty, [...]
Rethink your direct mail marketing
According to the Direct Marketing Association (DMA) 2017 report, direct mail is still going strong despite yearly predictions that its success will eventually dwindle. Out of all the new marketing channels available today, you can’t beat direct mail as the industry workhorse, with the highest response rate of all. [...]
