Does my company need to be on Facebook?
Deciding what social media channels to use is a dilemma all business owners face. I say “dilemma” because there are so many options now, how do you figure out which ones are most important to your business and brand? A lot of factors go into making this decision. Factors like [...]
How to turn new movers into loyal customers
Every year, almost 37 million people move—11.2 percent of the U.S. population! In general, people change households every five to seven years, requiring them to find new local services and to create a new network of resources. New movers are looking for everything—grocery stores, coffee shops, fitness centers, banks, doctors, dentists, [...]
What about marketing to Generation Z?
After our last post about marketing to Millennials, we received some questions from our readers about marketing to Generation Z. No matter what your business is, it’s never too early to start anticipating your next customer group. Who is Gen Z? Generation Z was born after 1995 and will reach [...]
Marketing to Millennials in 2018
You picture millennials—those folks between 18 and 34—being physically attached to their phones. Some of this generation has never known a time where the Internet didn’t exist, and they’ve grown up with an all-powerful mini-computer capable of connecting them to the world 24/7 in their back pockets. This isn’t a [...]
Six highly-effective tips for nonprofit fundraising using direct mail
Digital marketing has changed the landscape of fundraising forever. But some things remain the same, like the tried-and-true direct mail package. It’s still the most effective way to reach prospects with nonprofit campaigns—and more importantly, to influence them to act. #1—Depend on direct mail In 2015, the Direct Marketing Association [...]
2018 marketing trends for direct mail
2018 is going to be an exciting year for direct mail, especially as we continue to marry traditional and digital marketing channels. Let’s look at a few of the trends we see on the horizon for this year. Overall, it looks like a bright, bold, innovative year for DM. Color [...]
