Because you want to read this blog post
Are you reading? Of course you are! Do you know why? When it comes to persuasive copy, “because” is a highly effective word. Several studies have shown that if you incorporate the word “because” when asking another person to do something, that person is more likely to accommodate your [...]
So, what is content marketing?
It seems like everyone is talking about content marketing these days. And when you visit different agency websites, they tend to talk about content marketing differently, which can make it seem confusing. Logically, based on the title, “content marketing” sounds like a combination of content (copy, images, video) and [...]
What’s in a name, and why it’s time to get personal
Maybe you noticed this in the news recently. A then-presumptive candidate for the office of President of the United States arrived at the airport for his party’s convention. And while there’s nothing remarkable about that, the image of the private plane — boldly branded with the candidate’s name — [...]
Push the envelope in direct mail marketing
Yes, we’re at it again. No sooner is the Thanksgiving feast reduced to leftovers than we’re combing the aisles and scanning the Internet, searching for the perfect gifts — the right remembrance for a friend, the extra “wow!” for someone special. And, as if the gift weren’t enough, the [...]
DM strategy: complexity made simple
Yes ... if you can’t explain it simply, you don’t understand it well enough. Attributed to German-born theoretical physicist Albert Einstein, this advisory rings true in many situations — not just in science and philosophy, but also in marketing and communications. Simplicity is a powerful sales tool, because typically we [...]
Simply communicating complex messages
The single biggest problem in communication is the illusion that it has taken place. At one time or another, who among us hasn’t found that to be true? Attributed to George Bernard Shaw, the great Irish playwright, dramatist and critic of the early 20th century, this simple observation is [...]
