Young adults love direct mail
In our last post, we noted that today’s young adults — those 24 years and younger — are the most responsive to direct mail. While that’s an interesting finding, particularly because this audience is almost innately e-connected, it also supports an important truth: Although some may rush to pronounce [...]
Direct mail is not slowing down
Let’s flash back to 1990. Operation Desert Shield begins. “The Simpsons” debuts on FOX TV, and a hole in the ozone layer is discovered above the North Pole. (These are not immediately thought to be related.) Microsoft releases Windows 3.0. Tim Berners-Lee publishes the first page on the World [...]
