Keys to a successful direct mail program
Out of all the marketing channels available today, direct mail still offers one of the highest response rates, especially when your DM campaign is being sent to a highly targeted audience. Here are a few tips on creating a successful direct mail program: Focus on the list Did you know [...]
Increase Holiday Sales with Direct Mail
Digital marketing makes it easy to reach customers quickly and is often less costly than direct mail. But a lot of people have digital “burn out;” they are almost blind to the never ending ads and emails that pop up on their screen unless it is something they are specifically [...]
How your print/mail agency is like a general contractor
When it comes to direct mail, there are countless steps between concepting the initial idea, blowing out the creative, personalizing, and mailing your package. At EdgeMark, we do it all, personalizing and mailing your package. One good analogy for handling a lot of tasks—some of which are happening simultaneously—and hitting [...]
Banking: Traditional vs. Digital Communication
If you keep up with marketing for the financial industry, you know this: how to best communicate with and service banking customers is a huge topic, because there are so many different ways to do this now, and customer needs and preferences vary. Gone are the olden days where customers [...]
Go big with end-of-the-year giving
Did you know nonprofit organizations receive the most donations between October and December? That means it’s time for nonprofits to kick off their end-of-the-year fundraising strategy! The fourth quarter is upon us, ushering in the holiday season, when people reach even deeper into their pockets to donate to their favorite [...]
How frequently should you post on your blog?
Blogs are wonderful marketing tools. They give you a platform to discuss your business at length, the services you offer, and the expertise you have. Blogs give you permission to write longer, more in-depth content, created especially for people who are looking for answers to questions. One question a lot [...]
