Friday Favs
Some reading inspiration to kick off your weekend! A Guide To Intrapreneurship Big Banks Blow It in Branches, Smaller Institutions Have Digital Achilles Heel My Favorite Books for Business How to Get Your Ideas to Spread Brand and Social Change: What Young People Want
Five sure ways to get responses to your sales communications
You may—or may not—remember the song from the end of the original Mickey Mouse Club. But today when I was closing a sales letter that old song came to mind. Unfortunately, as charming as it is, sung by cute little Mousekateers, we can’t simply end our sales communications by saying [...]
Friday Fav’s!
A round-up of industry news we found helpful online this past week... Banking Industry Not Prepared For New Era Of Marketing News Flash— Direct Mail and Print Not Dead Best practices for customer data strategies and identity resolution Here Are 7 Inexpensive, Effective, DIY Marketing Strategies for Your Company Hope [...]
Keep your donors giving with science-based tactics
We all know the big goal of any nonprofit organization—besides their mission—is getting the funding they need to support that mission. As donor mindsets change (think millennials) your approach must change to. No matter what generation you’re marketing to, and what appeals to them, basing some of your strategy on [...]
How to choose a full service agency, and why you’ll be better off
Many companies, agencies, and nonprofits create direct mail campaigns to communicate with their customers. Direct mail still performs well—in fact, many businesses who rely mostly on digital are now turning to direct mail to stand out from their competitors, since there is so much noise online. You know the old [...]
Friday Favorites
Wrapping up Friday with some of our favorite online reads from this past week... Are Surveys Dead? Five Ways to Breathe Life Into Your Customer Research Stop Targeting Keywords and Start Targeting Customers Hubspot’s Super Cool Blog Topic Generator How to Create a Great E-Mail Marketing Campaign in 2018 Have [...]
