How to market to college prospects
Good news for colleges—the number of high school seniors applying to college has been steadily rising over the past few years. That number is expected to climb another 10% in the near future. That means thousands of additional students evaluating schools, individual academic programs, visiting campuses, and going through the [...]
How to help your customers during a challenging paper market
In the production world, paper is the topic du jour. The paper industry is going through some big challenges, which creates potential difficulties for everyone in the direct mail business—particularly those of us who are printing and mailing packages, and our clients who have budgets and deadlines. Let’s look at [...]
How to keep Millennial nonprofit donors engaged
The Millennial generation is one of the most socially conscious, global-minded generations, and you would think that mindset would lend itself naturally to active, consistent nonprofit donors. But, not so much. It’s not that Millennials can’t be great consistent donors—the potential and the financial resources are certainly there (600 billion [...]
How to choose a production company for your direct mail
The direct mail campaign your marketing team has been working on for the past month is ready to go. The letters, the OE’s, the brochures, the calendars, the postcards, the magnet chotsky, the return envelopes—all the bits and pieces. The overall concept is quite brilliant, you think, and you’re expecting [...]
Does my company need to be on Facebook?
Deciding what social media channels to use is a dilemma all business owners face. I say “dilemma” because there are so many options now, how do you figure out which ones are most important to your business and brand? A lot of factors go into making this decision. Factors like [...]
How to turn new movers into loyal customers
Every year, almost 37 million people move—11.2 percent of the U.S. population! In general, people change households every five to seven years, requiring them to find new local services and to create a new network of resources. New movers are looking for everything—grocery stores, coffee shops, fitness centers, banks, doctors, dentists, [...]
